Finally,
there’s a scientific answer to that magic number of days before a flight when
tickets are at their cheapest.
The answer?
Are you ready? Are you reeeally ready?
Fifty-four days before takeoff is, on average,
when domestic airline tickets are at their absolute lowest price. And if you
don’t hit 54 days on the head, you should usually book between 112 to 21 days
before your trip -- within the “prime booking window” -- for the lowest
possible prices. In this window, ticket prices typically hover near the lowest price they’ll ever reach.
At least
that’s what the data from 2015 tells us.
The folks
at CheapAir spent the last year analyzing
about three million airline trips. They tracked
ticket prices from about 320 days before takeoff all the way up until the day
before, calculating precisely which day each one hit its lowest point.
Air
travelers tend to believe they’ll find the lowest of low prices when they book
“at the last minute.” This, according to all present data, is one hundred
percent false.
The
researchers found that, on average, a ticket cost about $200 more when booked
within 7 days of departure, compared to tickets booked in the "prime
window." Those who bought tickets between 7 and 13 days before departure
paid about $75 more.
This pretty
much solidifies the rule that you should avoid booking your ticket within two
weeks of a flight. WOMP.
While the
researchers found that 54 days was indeed the magic number for booking on
average, they’re quick to point out that this isn’t a hard-and-fast rule: your flight’s
“best price” window depends a lot on the specific trip you’re taking.
If you’re
going somewhere incredibly popular at an incredibly popular time -- like spring
break in Florida, for example -- you should book well before the “prime booking
window” even begins. When there’s constant, strong demand for a flight, the researchers explain, airlines have no
incentive to lower ticket prices as time goes on. The same principle holds true
for flights to hard-to-reach airports in small cities: There’s little airline
competition there, so ticket prices don’t drop nearly as much over their
lifespan.
Since
foreign countries are popular destinations with hard-to-reach airports,
researchers suggest booking much earlier than the 54 days recommended for
domestic flights.
Happy
booking, travelers!
By Suzy Strutner, The Huffington Post, February
25, 2016
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